Economic Development Element (Public Hearing Draft, 5/1/13)
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General Plan > Elements > Economic Development Element > Competitive Employment Centers
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Competitive Employment Centers

San Clemente has several centers for office and industrial economic activity, including Los Molinos, the Rancho San Clemente and Talega business parks, and the Camino de Estrella/Los Mares area near the hospital. These centers provide services, goods, and employment for City residents. They also provide desirable locations for starting businesses, which in turn, enhances San Clemente as an outstanding place to live and work. Also, office and industrial properties typically generate more tax revenues than they cost in public services and, therefore, can help provide municipal resources for reinvestment in the community’s quality of life.

The General Plan seeks to improve the attractiveness of employment centers by addressing the reasons why businesses choose San Clemente as a business location, rather than simply attempting to compete on costs alone. The General Plan also seeks to focus resources on the needs and challenges of existing businesses because existing businesses can generate significant job growth.

GOAL:
Establish and maintain regionally competitive office and industrial employment centers.

POLICIES:

ED-2.01. Focus on User and Quality of Life. We shall give high priority to City initiatives, investments, Council decisions and the allocation of City resources that benefit the ultimate office or industrial user and contribute to the quality of life for all, including employees, rather than focusing solely on reducing initial commercial development costs.
ED-2.02. Business Competitiveness. We shall give high priority to City initiatives, investments, and the allocation of municipal resources that address the needs and challenges of conducting business in San Clemente and improve the City’s competitiveness as a business location.
ED-2.03. Existing Businesses. We give high priority to initiatives, investments, and the allocation of municipal resources that help businesses remain and prosper in San Clemente.
ED-2.04. Economic Development Organizations. To achieve economic development goals and objectives, the City shall pursue the appointment of San Clemente residents, businesses, and City employees to boards governing regional and state economic development agencies and City-partnered service providers.
ED-2.05. Jobs-Housing Balance. We shall give priority to City initiatives, investments, Council decisions and the allocation of City resources, and development approvals that improve the jobs/housing ratio by creating job opportunities for residents and housing opportunities for employees.

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City of San Clemente
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